Digital Marketing Manager (Digital / Social)

Join Optum as a Digital Marketing Manager and lead our digital and social media strategies in the dynamic markets of Bali. In this role, you will drive innovative campaigns, leverage AI-driven workflows, and optimize performance across digital channels to enhance our brand presence and customer engagement. With a focus on data-driven decision-making and cutting-edge tools like Google Analytics, Meta Ads Manager, and Hootsuite, you'll work closely with our creative and sales teams to deliver exceptional results. This is a fantastic opportunity to grow your career in a vibrant, international environment, and we're looking for a passionate, strategic thinker to join our team in the beautiful city of Denpasar.

As Digital Marketing Manager, you'll be responsible for crafting and executing digital marketing strategies that align with our business goals. You'll manage our social media presence, oversee email marketing campaigns, and optimize our website for maximum conversions. By utilizing tools like Google Ads, Facebook Pixel, and SEMrush, you'll ensure our campaigns are not only creative but also highly effective. This role offers the chance to work with a diverse team and make a significant impact on our digital marketing efforts, all while enjoying the unique culture and beauty of Bali.

Optum is a leading company in the digital marketing space, known for our innovative approach and commitment to excellence. We're seeking a Digital Marketing Manager who is eager to take on new challenges and contribute to our continued success. If you're a strategic thinker with a passion for digital marketing and a desire to work in a dynamic, international environment, we'd love to hear from you. Join us in Denpasar and be part of a team that's shaping the future of digital marketing in Bali.

📋 Tanggung Jawab Pekerjaan

• Develop and implement digital marketing strategies to drive brand awareness, engagement, and conversions.
• Manage and optimize social media channels, including Facebook, Instagram, LinkedIn, and Twitter.
• Oversee email marketing campaigns using tools like Mailchimp and Constant Contact.
• Leverage AI-driven workflows to enhance campaign performance and personalize customer experiences.
• Analyze campaign data using Google Analytics, Meta Ads Manager, and other analytics tools to make data-driven decisions.
• Collaborate with the creative team to develop compelling content and visuals for digital campaigns.
• Work closely with the sales team to align digital marketing efforts with business objectives.
• Stay updated with the latest trends and best practices in digital marketing to continuously improve our strategies.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• 5-7 years of experience in digital marketing, with a strong focus on social media and email marketing.
• Proven track record of successfully managing and optimizing digital marketing campaigns.
• Proficiency in using tools like Google Ads, Facebook Pixel, SEMrush, Hootsuite, and other relevant digital marketing software.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Creative thinker with a passion for developing innovative and engaging digital marketing strategies.
• Familiarity with AI-driven workflows and personalization tools is a plus.

🛠️ Keahlian

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